Amazon Prime Video Comes To Apple TV

It is now possible to watch Amazon Prime Video on Apple TV after the app for the streaming service was made available on Apple’s streaming device. This comes half a year since the chief executive officer of Apple, Tim Cook, first announced that plans were afoot to bring Amazon Prime Video to Apple TV. Only third generation devices of the Apple TV or later will however be able to access Amazon Prime Video.

Before the development, users of Apple TV could only watch Amazon Prime Video by first making a connection with another Apple device via AirPlay. Additionally, updates have been released for Amazon Prime Video’s iOS app bringing universal search and support to the iPhone X.

Rival streaming services

Apps for other streaming services such as Netflix and Hulu have been available on Apple TV for a long time and the addition of Amazon Prime Video will only heighten the competition. The release of the app for Apple TV could also lead to Amazon beginning to selling the streaming device. The chief executive officer of Amazon, Jeff Bezos, declined to stock the streaming box unless the online retail giant’s app was made available on Apple TV and since 2015 the device has not been listed on the e-commerce platform.

Last year Bezos said the reason for the refusal to stock Apple TV was to prevent a situation where shoppers order the device assuming they will be able to watch Amazon Prime Video only to get disappointed and return it.

Lack of reciprocity

Though it seems the feud between Amazon and Apple has been resolved, another one is brewing between Google and the online retail giant over lack of business reciprocity according to the online search giant. Google announced Wednesday that access to YouTube will be restricted on various Amazon products since the online retailer does not stock products from Google. Currently both firms sell competing products such as voice-activated speakers and television streaming devices.

“… Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV,” read a Google statement.

Currently users of Amazon’s Fire TV and Echo Show will only be able to access YouTube through the website but not via the app. Amazon has now accused Google of setting a bad precedent and selective censorship.

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