This week, KFC Canada announced the new #Bitcoin Bucket. This is a themed $20 bucket of KFC original recipe fried chicken that can only be purchased using the crypto-currency Bitcoin. The theme simply displays the value of the bucket at the time of sale. So, at the time of this reporting, a $20 bucket would have the Bitcoin symbol as well as $0.0011204, which is the amount of Bitcoin equivalent to the bucket price at the time of sale.
Essentially, then, this could mean that every bucket is probably different.
While the company has not expressed any intention to integrate bitcoin as a permanetn payment option in the long-term, this campaign seems an attempt to address the fast-growing demand for bitcoin, as well as the cryptocurrency market, as a whole.
For example, a company note reads: “Welcome to 2018, Canada.
“KFC Canada presents The Bitcoin Bucket. Sure, we don’t know exactly what Bitcoins are, or how they work, but that shouldn’t come between you and some finger lickin’ good chicken.
“Despite the ups and downs of Bitcoin, the Colonel’s Original Recipe is as good as always.
“So, trade your Bitcoins for buckets and invest in something finger lickin’ good.
“For a limited time, orders will be fulfilled within Canadian delivery zones. We can only accept purchases within Canada. Apologies, rest of the world.”
This makes sense, in some ways. First of all, crypto-currency is one of the fastest evolving technologies in history. Seconly, various forms of bitcoin have been hugely successful, particularly after the company gained big appeal through mainstream exposure in media and, of course, social media platforms.
It is important to note, however, that the “$20 bitcoin bucket” actually costs $27 after the cost of the bucket, taxes, and shipping. This does not, however, include the cost of the bitcoin transaction fee. This averages around $5 on most major blockchain wallet platforms, so you are looking at $30+ for your limited edition bitcoin-themed DFC fried chicken bucket.
Still, Omise Founder and CEO Jun Hasegawa comments, regarding the growth and significance of blockchain networks: “The consumer’s experience begins right when they place the order online, and payments is a critical component of that experience. Offering highly secure, seamless payment options across all platforms and devices is key to deliver a seamless experience for [customers].”