With the number of subscribers growing solidly Netflix is not resting on its laurels and is planning on investing more funds in marketing and content. In its most recent reported quarter, the online video streaming giant added more than eight million subscribers bringing its total subscriber base to 117 million.
However there are signs that Netflix has hit maturity in the United States where domestic growth reached its peak five years ago. That said it is expected that Netflix will still achieve its target of between 60 million and 90 million subscribers in the world’s biggest economy. Currently the number of households in the United States is about 126 million and the figure is expected to increase by around one million annually. With Netflix’s current number of U.S. subscribers being 55 million, there is still ample room for growth.
Estimates from Morningstar indicated that a total of 79 million households in the United States have signed on to Amazon Prime. Before the cord-cutting phenomenon started, there were over 100 million households which subscribed to satellite or cable television indicating that there is room for growth as long as subscribers continue to see value in online streaming services.
While Netflix is almost guaranteed to grow the number of subscribers in the United States to reach a figure of 60 million, the online streaming giant’s increased budget on marketing and content could see it net even more subscribers. With the average number of subscribers that Netflix has been signing up in the United States on an annual basis being five million, this means that in the next 5-10 years the total number of subscribers could reach between 80 and 90 million.
International subscriber base
Last year the domestic subscriber base of Netflix was surpassed by the international one which is also growing at a faster rate. In 2017 Netflix added more than 18 million international subscribers and the video streaming firm has indicated that the figure could accelerate in the current quarter.
Though it has been difficult to grow in Asia, Netflix has said that markets such as South America, Canada and Western Europe are already beginning to contribute solid profits. Since over 50% of the population in the world lives in Asia, Netflix will benefit immensely once its service starts to gain traction in the region. In Asia Netflix was unveiled less than three years ago. But unlike other U.S. internet firms which enjoy bigger user bases internationally compared to domestically one challenge for Netflix however is that most of its content is in English. And it’s not free.
Trump: “Best time ever” for US workers; AFL-CIO disagrees
Donald Trump continues to tout a booming US economy and low unemployment as a major accomplishment of his presidency.
With the stock market generally rising and consistently improving jobless numbers, it would seem to be a good place to hang his hat. As with many Trump assertions, however, there are some significant caveats.
Richard Trumka, head of the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) recently asserted that Trumps’ policies are not benefitting workers for the most part.
Trade sanctions touted as increasing American business sales and jobs are offset by tax code changes that encourage companies to outsource jobs.
There has been no progress in creating infrastructure programs, largely expected to provide better-paying employment opportunities nationally.
Trumka also cited the many regulation roll-backs that make jobs more dangerous for workers. A former head of the coal miners’ union recently faulted the EPA and Department of Labor for tilting efforts to increase coal production so itbenefit owners far more than workers, including compromised safety standards.
Finally, Trumpka talked about what affects the American worker most, wage stagnation. Salaries remain mostly flat across most industries. With inflation starting to creep up, most frontline workers have less spending ability than they had when they entered the workforce.
President Trump responded with a series of tweets repeating his administrative lines of how a positive stock market and lower unemployment figures make it a great time to be an American worker, while attacking the AFL-CIO head personally, claiming he does a poor job for his union.
Trump exaggerated some of his numbers, including how the United States’ unemployment rate is at its lowest percentage ever. While the number is impressive and trending well, it is the lowest in 18 years, not ever.
The president also took offense at assertions that Canada is an integral part of American business and trade. Trump recently stated there is no need to include Canada in a revised NAFTA deal and warned Congress not to derail an agreement with Mexico by coming to the aid of Canada.
The AFL-CIO’s Trumka told reporters that an agreement with Mexico that does not include Canada would be difficult to implement because of how the three economies are currently integrated and dependent on each other. “It’s pretty hard to see how that would work,” he said.
Even with the declining influence of US unions, Trumka’s position as the head of the largest federation of US trade unions makes him influential voice in trade deals. Congress will consider his concerns when it comes to passing any trade legislation.
Google Announces Big Change to Search Algorithms
Calling it a “broad core algorithm update”, Google introduced its latest change in how searchers locate your website. Users might have noticed a change in their pages’ ranking already, although the update will continue to roll out over the next few days.
Google makes small changes to their search algorithms constantly but only makes three or four each year big enough to be mentioned.
As they’ve done after most of their larger search algorithm updates, Google was quick to announce that no changes were made to penalize existing pages. If a ranking went down, it was because someone else’s page was being under-recognized earlier.
The company tweeted, “There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded….”
The company also announced there is no “fix” to adjust to the new Google search algorithm. Google spokesman, Danny Sullivan, said he feels the “no fix” position by Google is helpful to webmasters and corporations trying to improve their websites.
“Hopefully, they think more broadly,” he said. Site speed and security are things everyone might try to update, but it really comes down to one thing.
“Want to do better with a broad change? Have great content. Yeah, the same boring answer. But if you want a better idea of what we consider great content, read our raters guidelines. That’s like almost 200 pages of things to consider,” tweeted Sullivan.
This is the link to Google’s rater guidelines: https://t.co/pO3AHxFVrV Sullivan verified that raters do not contribute to broad algorithm changes. He simply points out that great content covers all ills.
Whatever you do in response to the new Google search algorithm, you probably want to wait a little while for a couple of reasons.
First, the algorithm is rolling out slowly. Google verified that it might be Wednesday (August 8) before the entire package is running. What you see today might not be as bad as what you see Thursday.
Second, despite Google’s care to test and validate all updates before release, with as many as two trillion search requests rolling through each day, some anomaly or unintended consequence is bound to come up.
The company often, as in almost always, follows up major algorithm updates with an adjustment update soon after. If you see disastrous changes in your rankings, check if there is room for improvement. But don’t make radical changes for a week or so in case Google fixes it for you.
Google makes these search algorithm changes to enhance the experience of the people searching for what you sell. As more websites come on board, the company needs to assure that it matches the most relevant results to customer queries.
Uber Obtains 15-Month Probationary License To Launch Its Operations In London
Uber is currently valued at about $62 billion. Efforts of this controversial transportation startup last September to secure a license to run a private hire vehicle service in London turned out to be an exercise of futility.
However, there is a short reprieve for it following ruling by a judge hearing Uber’s appeal against Transport for London, which is city’s transportation regulator. Uber was served with a 15 month provisional license after it succeeded at demonstrating that it had been playing nice lately. It is looking forward to satisfying conditions set by TfL.
The interested parties are following closely to see what happens with Uber’s push to obtain a regular five-year license, but there is hope considering the recent ruling by court.
To reach her final decision, Chief magistrate Emma Arbuthnot considered substantial documentary evidence that was presented. She was convinced Uber modified its practices a huge deal and also illustrated it would adhere to the same in the future. She decided to give it a chance.
TfL was ordered to make a payment of about £425,000 in the form of court charges for this case. It was way back in 2012 that Uber was established in London and reports indicate it started off with about 300 drivers in the first year of operation.
Numbers are moving higher as we progress and a person well conversant with the matter says the figure has moved up to 48,000 registered drivers in 2018. Tom Elvidge, the UK general manager has outlined that there were almost 3.6 million riders using it over a 12-week period.
A lot of changes need to be put in place and one of them is proactive reporting of outrageous incidents. There is need to ensure drivers operate only in those areas where they have been licensed.
In launching its arguments, TfL outlined that it was necessary for the steps of Uber to be looked at from the context of the way it conducted itself in the past. TfL took a stance that Uber was to be provided with a shorter license than the one it had been awarded previously.
The director of licensing regulation and charging at TfL Helen Chapman opined, “We’ve had five years of a very difficult relationship, where Uber has felt that it hasn’t required regulation. Frankly frustrating that TfL was made aware of issues via the media rather than Uber.”