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Starbucks Launches A Loyalty Program Visa Card In Partnership With Chase

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Starbucks has announced that it is launching a Visa credit card which is co-branded and this will allow cardholders to accumulate points known as Stars. These points can then be redeemed for food and drinks at over 8,000 Starbucks outlets. Points will be earned when customers make purchases at any of the coffee chain’s outlets as well as other outlets where Visa is accepted. The credit card will be issued through Chase and will attract an annual fee of $49.

Once interested individuals apply for the card and their application is approved, they will get a digital card on their Starbucks app. Between seven and 10 days later they will receive their physical card. Additionally a prepaid card will be launched by the coffee chain in April for those who are unable to qualify for a credit card or don’t want one.

Loyalty program

Named after the coffee chain’s loyalty program Starbucks Rewards Visa Card will see cardholders automatically become members of the loyalty program. Loyalty points earned will expire after six months. In the initial three months, cardholders will get 2,500 Stars for spending $500. One Star will be earned by spending $4 at other outlets other than the coffee chain’s. cardholders will also receive eight free beverages or foods per year.

Currently the number of Americans estimated to possess a credit card has reached 174 million with approximately 141 million carrying a balance on the card. On average these balances are approximately $5,483 according to TransUnion, a credit reporting agency.

Stock downgrade

The launch of Starbucks Rewards Visa Card comes in the wake of the coffee chain’s stock being downgraded from outperform to market perform by Bernstein. According to a Bernstein analyst this was because the strong growth recorded by Starbucks in China will not keep up with stagnating sales in the United States.

“The business mix is clearly shifting toward China … just not fast enough to offset the US. While we think SBUX’s China business can contribute meaningfully to growth over time, the US’s slowdown will overwhelm it,” Sara Senatore, an analyst at Bernstein, wrote in a client note.

In the most recent quarterly report Starbucks indicated that same-store sales in the world’s most populous country increased by 6%. During that period same-store sales in the United States increase by 2%. In both cases this was worse than expected. For fiscal year 2017, sales in China contributed about 8% to the segment earnings of Starbucks.

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Trump: “Best time ever” for US workers; AFL-CIO disagrees

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Donald Trump continues to tout a booming US economy and low unemployment as a major accomplishment of his presidency.

With the stock market generally rising and consistently improving jobless numbers, it would seem to be a good place to hang his hat. As with many Trump assertions, however, there are some significant caveats.

Richard Trumka, head of the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) recently asserted that Trumps’ policies are not benefitting workers for the most part.

Trade sanctions touted as increasing American business sales and jobs are offset by tax code changes that encourage companies to outsource jobs.

There has been no progress in creating infrastructure programs, largely expected to provide better-paying employment opportunities nationally.

Trumka also cited the many regulation roll-backs that make jobs more dangerous for workers. A former head of the coal miners’ union recently faulted the EPA and Department of Labor for tilting efforts to increase coal production so itbenefit owners far more than workers, including compromised safety standards.

Finally, Trumpka talked about what affects the American worker most, wage stagnation. Salaries remain mostly flat across most industries. With inflation starting to creep up, most frontline workers have less spending ability than they had when they entered the workforce.

President Trump responded with a series of tweets repeating his administrative lines of how a positive stock market and lower unemployment figures make it a great time to be an American worker, while attacking the AFL-CIO head personally, claiming he does a poor job for his union.

Trump exaggerated some of his numbers, including how the United States’ unemployment rate is at its lowest percentage ever. While the number is impressive and trending well, it is the lowest in 18 years, not ever.

The president also took offense at assertions that Canada is an integral part of American business and trade. Trump recently stated there is no need to include Canada in a revised NAFTA deal and warned Congress not to derail an agreement with Mexico by coming to the aid of Canada.

The AFL-CIO’s Trumka told reporters that an agreement with Mexico that does not include Canada would be difficult to implement because of how the three economies are currently integrated and dependent on each other. “It’s pretty hard to see how that would work,” he said.

Even with the declining influence of US unions, Trumka’s position as the head of the largest federation of US trade unions makes him influential voice in trade deals. Congress will consider his concerns when it comes to passing any trade legislation.

 

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Google Announces Big Change to Search Algorithms

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google Search Algorithms august 2018

Calling it a “broad core algorithm update”, Google introduced its latest change in how searchers locate your website. Users might have noticed a change in their pages’ ranking already, although the update will continue to roll out over the next few days.

Google makes small changes to their search algorithms constantly but only makes three or four each year big enough to be mentioned.

As they’ve done after most of their larger search algorithm updates, Google was quick to announce that no changes were made to penalize existing pages. If a ranking went down, it was because someone else’s page was being under-recognized earlier.

google Search Algorithms august  2018

The company tweeted, “There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded….”

The company also announced there is no “fix” to adjust to the new Google search algorithm. Google spokesman, Danny Sullivan, said he feels the “no fix” position by Google is helpful to webmasters and corporations trying to improve their websites.

Hopefully, they think more broadly,” he said. Site speed and security are things everyone might try to update, but it really comes down to one thing.

“Want to do better with a broad change? Have great content. Yeah, the same boring answer. But if you want a better idea of what we consider great content, read our raters guidelines. That’s like almost 200 pages of things to consider,”  tweeted Sullivan.

This is the link to Google’s rater guidelines: https://t.co/pO3AHxFVrV Sullivan verified that raters do not contribute to broad algorithm changes. He simply points out that great content covers all ills.

Whatever you do in response to the new Google search algorithm, you probably want to wait a little while for a couple of reasons.

First, the algorithm is rolling out slowly. Google verified that it might be Wednesday (August 8) before the entire package is running. What you see today might not be as bad as what you see Thursday.

Second, despite Google’s care to test and validate all updates before release, with as many as two trillion search requests rolling through each day, some anomaly or unintended consequence is bound to come up.

The company often, as in almost always, follows up major algorithm updates with an adjustment update soon after. If you see disastrous changes in your rankings, check if there is room for improvement. But don’t make radical changes for a week or so in case Google fixes it for you.

Google makes these search algorithm changes to enhance the experience of the people searching for what you sell. As more websites come on board, the company needs to assure that it matches the most relevant results to customer queries.

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Uber Obtains 15-Month Probationary License To Launch Its Operations In London

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Uber is currently valued at about $62 billion. Efforts of this controversial transportation startup last September to secure a license to run a private hire vehicle service in London turned out to be an exercise of futility.

The reprieve

However, there is a short reprieve for it following ruling by a judge hearing Uber’s appeal against Transport for London, which is city’s transportation regulator. Uber was served with a 15 month provisional license after it succeeded at demonstrating that it had been playing nice lately. It is looking forward to satisfying conditions set by TfL.

The interested parties are following closely to see what happens with Uber’s push to obtain a regular five-year license, but there is hope considering the recent ruling by court.

To reach her final decision, Chief magistrate Emma Arbuthnot considered substantial documentary evidence that was presented. She was convinced Uber modified its practices a huge deal and also illustrated it would adhere to the same in the future. She decided to give it a chance.

Major developments

TfL was ordered to make a payment of about £425,000 in the form of court charges for this case. It was way back in 2012 that Uber was established in London and reports indicate it started off with about 300 drivers in the first year of operation.

Numbers are moving higher as we progress and a person well conversant with the matter says the figure has moved up to 48,000 registered drivers in 2018. Tom Elvidge, the UK general manager has outlined that there were almost 3.6 million riders using it over a 12-week period.

A lot of changes need to be put in place and one of them is proactive reporting of outrageous incidents. There is need to ensure drivers operate only in those areas where they have been licensed.

In launching its arguments, TfL outlined that it was necessary for the steps of Uber to be looked at from the context of the way it conducted itself in the past. TfL took a stance that Uber was to be provided with a shorter license than the one it had been awarded previously.

The director of licensing regulation and charging at TfL Helen Chapman opined, “We’ve had five years of a very difficult relationship, where Uber has felt that it hasn’t required regulation. Frankly frustrating that TfL was made aware of issues via the media rather than Uber.”

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